New agency takes podcasting to business market

New media production agency Podcast Production is helping business to understand and take advantage of this new and exciting communication channel throughout Europe.

Podcast Production was formed by a group of media, marketing and technical specialists in order to make the dynamic and engaging media of podcasts accessible both to the corporate business community and its customers.

Sales and Marketing Director Stephen Ballard commented: "Corporate customers are now recognising podcasting as a unique marketing channel that will give them a fast track connection to the iPod generation.

"Giving users the flexibility to listen to information on the move has undoubtedly been the key driver in making podcasting such an effective new communication channel.

"As a marketing professional I would recommend that customers embrace this technology to provide competitive advantage".

A podcast is a series of multimedia "episodes" much like the chapters of a book, delivered via an audio or video file to which a listener can subscribe and receive regular updates.

Having subscribed using free and easily accessible software, listeners automatically receive the episodes as they are published.

All this happens within affecting the users email account so spam is not an issue.

Each podcast episode can be automatically downloaded to an mp3 player such as an iPod, mobile phone or simply played back on a PC.

Communications Director Robin Wolstenholme has discovered a knowledge gap within business, "When we talk to new customers about podcasting, they think a podcast is just an mp3 download - for me, the real power of podcasting lies in the subscription mechanism, building up a listener base".

Another misconception that Podcast Production has encountered is a lack of imagination when embarking on a corporate podcast.

Rob Granville, who heads up the production department at Podcast Production, elaborated: "We have found that formal interviews, chaired discussions and short market reports adapt well to podcasting, but the possibilities extend to many other areas of application, for example, a customer newsletter delivered by podcast is more engaging and dynamic than a paper equivalent.

"It is also more accessible and environmentally friendly than a paper delivery for a socially responsible business or organisation".

Ballard summarised: "Podcasting is not a replacement for existing communication channels, but a powerful ally in the struggle for voice in today's fast-paced business world".

Podcast Production is a full service pan-European podcast and media production agency run by marketing, technology, media and audio engineering professionals based in the UK, close to London and international airports.

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