PandMM wins Land Rover events work

Land Rover has awarded its global event management contract to PandMM, one of the UK's leading and award-winning B2B marketing services agencies, following a five-way competitive pitch.

The three-year campaign will include global events, all product launches, an employee roadshow that will build brand advocacy for Land Rover employees and the G4 Challenge.

PandMM has worked with Land Rover on a variety of successful events and product launches since 1998.

Elaine Pieris, who will be the Land Rover account director at PandMM, said: "Land Rover is an extremely high-profile brand and, over next three years, we will be creating and running some spectacular events".

Nigel Cooper, executive director of PandMM Travel and Events Division, commented: "This was an extremely hard-fought pitch and to win is tremendous testimony to our work and the ability of the team".

Gary Knight, manager, global events and exhibitions at Land Rover, said: "PandMM delivered an inspiring pitch that we felt matched our goals for future Land Rover promotional events.

"Having worked with them in the past we know that the level of professionalism that they bring to events is second to none.

"PandMM won this tender because of their ability to understand Land Rover's business; their pitch was built around flexibility and focused on a marketing differentiation.

"They are able to provide a robust and totally bespoke management system to suit all Land Rover events.

"The PandMM team are strong brand communicators and offer incredibly high standards through structures such as their unique Event Management System -we're excited about our forthcoming event strategies and look forward to watching PandMM bring them to life".

Back to top