Product category:
Media
News Release from: 3ple-Media | Subject: Mercury Campaign
Edited by the Marketingservicestalk Editorial
Team on 19 July 2007
3ple-Media launches Mercury Campaign for
mobile
3ple-Media has unvelied its new push multimedia application, Mercury Campaign, bringing proven analytical protocols into the mobile marketing arena.
Mobile operators and marketers can use Mercury Campaign to launch effective, targeted campaigns that maximise the creativity, precision controls, viral tracking, cross-media promotional opportunities, ROI and mass-personalisation of the mobile medium With full control of the content environment, operators can finally realise the revenue advantages of multimedia services
Mercury Campaign is already being used by global mobile operators running advertising and marketing campaigns targeted to 4 million subscribers, returning weekly six-figure revenues per campaign.
The solution has been comprehensively designed to deliver a win-win-win result for operators, third-party mobile advertisers and subscribers.
For operators, the revenue generation capability is uncapped and the speed of delivery uncompromised by existing infrastructure issues.
For operators and advertisers, the vast functionality incorporates all the elements required for highly successful mobile multimedia campaigns including: viral tracking; real-time campaign analytics; subscriber profiling analysis including age, location, previous response history, preferences, existing content subscriptions and roaming status; real-time ROI analysis and reporting; DRM (Digital Rights Management) OMA standard compliant; precision and creative scheduling of delivery times for standalone and cross-media promotions; easy management of subscriber lists including black and white lists; mass-personalisation of content regardless of the number of recipients.
For subscribers, the results are highly compelling, timely, relevant, spam-free multimedia services they now demand from their mobile operator and trusted brands.
Informa Telecoms and media analysts estimate the expected value of mobile advertising to be in the region of $11.3 billion by 2011.
"As operators push for new revenue streams and advertisers search for more immediate, intimate access to consumers, and the technology becomes more effective for advert delivery, we'll see dramatic growth in this space," said Informa.
In response, many operators are now ensuring they have the competitive muscle to win over agencies, media and brands directly with solutions that allow for an intuitive transition from the ad world to the mobile arena.
With big dollar accounts, shared customer interests and soaring revenues from push multimedia at stake, both operators and agencies have every vested interest in making mobile advertising and marketing hit the ground running.
Unlike other online, off-portal solutions, push multimedia represents a highly valuable opportunity for operators to position themselves at the head of the multimedia value chain and launch a variety of in-demand services.
StJohn Deakins, Chief Commercial Officer for 3ple-media, explained: "Our solutions combine the right technology and commercial structure to make push multimedia work effectively and profitably for mobile operators".
"With this in place, they can tackle the big four services that will bring the best revenue rewards: 'as-live' content, for example sending soccer goals to 100,000 subscribers in 3-4 minutes; branded mobile advertising, high value content subscriptions such as bundled music packages and operator generated advertising to drive adoption and launch new services or promotions".
3ple-Media develops, supports and delivers multimedia push technology for mobile operators.
Its Mercury suite of solutions offers lateral enablement of push mobile multimedia from creation to delivery.
All 3ple-Media solutions support 'Catalytic Pricing', for unrestricted operator revenues.
3ple-Media is headquartered in The Netherlands.
Asian and African markets are served through regional headquarters in Singapore and Johannesburg.
The Company's development centers are located in Romania and the Philippines.
Mercury is a registered trademark of 3ple-Media BV.
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