Pixsta reveals ad image popularity

Retailers are increasingly turning to advertising images rather than adwords to increase the return on pay-per-click advertising campaigns, according to Pixsta.

The company revealed that 44 fashion retailers had joined its AdImages network since its launch in May, bringing the total to 93.

Companies include Tommy Hilfiger, TM Lewin and Karen Millen, as well as the online shopping portals of media publishers, including Cosmopolitan.co.uk.

AdImages presents a selection of images that can be browsed by the online shopper.

Full details, including brand, retailer and price are displayed.

When shoppers find a product they want to buy, they click on the 'shop' icon and are taken to the appropriate product landing page on the retailer's site.

At this stage, the retailer incurs a click-through cost.

Emma Bott, e-commerce manager for Karen Millen, said: 'The concept of browsing for garments visually, rather than being dependent on keywords or descriptions defined by the retailer, is far closer to the in-store shopping experience.

'The shopper is able to view and compare a selection of products based on their own criteria at one glance, thus the quality of the click-through is greatly improved.' Alexander Straub, chief executive officer at Pixsta, added: 'Retailers have been very quick to understand the benefits of the AdImages network.

'If they are wary of the forecasts for a downturn in the economy and are looking for improved return on their online marketing expenditure, then they are coming to the right place: they receive multiple brand impressions for free, and pay only when a customer is incredibly close to buying.'.

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