Initiate Systems teams with Pitney Bowes Group 1

A Pitney Bowes Group 1 Software product story

Edited by the Marketingservicestalk editorial team Mar 17, 2008

Initiate Systems and Group 1 Software, a Pitney Bowes company, have announced a strategic alliance to jointly market a master data management (MDM) solution.

This solution will comprise the Initiate Master Data Service Platform for accurate matching and linking of data and Pitney Bowes' Group 1 customer data quality (CDQ) platform with third-party reference data for up-to-date names, addresses and other data.

The combined solution improves the overall value of customer data integration (CDI) and MDM initiatives.

Initiate identifies all of the data entities and builds a comprehensive view of the data associated with those entities, while Pitney Bowes helps ensure the address data attributes associated with those entities are correct and up-to-date.

This single, accurate, enterprise-wide view of the customer will help companies make better business decisions, strengthen customer relationships and improve the bottom line.

"Combining Pitney Bowes Group 1 Software's CDQ platform and Initiate Systems' high-performance, matching and linking software will provide a complete, end-to-end MDM solution for companies seeking to sharpen their business decisions and deepen their customer relationships," said Christopher Baker, president of Pitney Bowes Group 1 Software, "improving data quality, integration and management across the enterprise can have an immediate impact on the bottom line".

Initiate Systems' President and CEO, Bill Conroy, said interoperability between the Initiate Master Data Service integration platform and Pitney Bowes' Group 1 Software CDQ data platform can accelerate the deployment of an integrated MDM solution and the realisation of business value from such a project.

"The combined offering will help businesses validate, standardise and augment all of their customer data so it becomes high-value information," Conroy said.

"It provides access to accurate and complete views of customer information, inside the firewall, in real time, regardless of the size of the enterprise".