Gay web 2.0 marketing company launches

A Pink Banana Media product story

Edited by the Marketingweek Marketplace editorial team Jun 25, 2008

With firms finally acknowledging the buying power of the gay community, Pink Banana Media has sprung up to help businesses market their services to this powerful segment of the population.

Founded by President Matthew Skallerud, a leading gay business expert for almost 15 years, the first-of-its-kind company was started with the purpose of consulting with corporations on the most effective ways to have their product or service strategically placed in front of the eyes of the LGBT community through methods such as gay and lesbian social networking, marketing and advertising.

Working closely with client products or services, Pink Banana Media helps promote its clients to the online gay community through such web 2.0 services as Facebook, Myspace, YouTube, Flickr Photos, IGoUGo.com, TripAdvisor.com, and Blog creation, In addition, Pink Banana Media also specialises in strategic online media placement, meaning that not only does it use web 2.0 marketing, but also traditional marketing, including banner advertising and email marketing.

The company will match any products to the online gay community by targeting specific regions and themes such as travel and sports, for example.

"So much of a company's marketing dollars are being channeled more and more online," said Skallerud, who founded Gaywired.com in 1995.

"To work with a company that is seen as cutting-edge and visionary and one that can help navigate them in this space ahead of their competitors seems to be very compelling in today's marketplace".

"I am eager to see Pink Banana Media grow and evolve," said Bob Witeck, CEO of Witeck-Combs Communications.

"Matthew Skallerud's vision is one I share, and I anticipate he will do much to help expand market opportunities that benefit consumers, business leaders and investors in countless ways.

"He will continue to bring integrity to the work we all do".

As a testament to its power and importance within the business community, Pink Banana Media has already worked with such major clients as NYC and Company (New York City's tourism department), Rivendell Media, Interactive Male, Community Marketing and the Las Vegas Gay Days and Nights event, among others.