Product category:
Point of purchase, retail design
News Release from: Pierhouse Business Solutions | Subject: net.tickIT
Edited by the Marketingservicestalk Editorial
Team on 25 April 2008
Somerfield uses net.tickIT instore
ticketing
Somerfield has introduced net.tickIT, the web-based ticketing system that allows stores to select and print locally last-minute offers and replacement POS in 50 per cent less time than before.
The net.tickIT system, from Eastman-POS, now part of the Pierhouse Business Solutions Group, is proving extremely effective, particularly for the generation of replenishment tickets for promotions and fresh produce lines that require country of origin and class details that frequently change The new system, which allows Somerfield to retain control of the entire POS estate, is generating store-specific promotions, improving compliance and allowing individual stores to create instant local signage, while referencing the central product data for accurate descriptions
This article was originally published on Marketingservicestalk on 27 Mar 2008 at 8.00am (UK)
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"Net.tickIT provides us with an extremely manageable application that makes it far easier for us to deliver a consistent POS message to customers across our 900-plus stores, as updates can be sent to all branches at the touch of button," said Adrian Peace, Somerfield's Head of Simplification and Productivity.
"Daily changes are simple and we can respond to market changes very quickly.
"The stores have commented on how easy it is to use the system and our central marketing team is delighted with its flexibility".
Additional benefits of the web-based solution give head office users the ability to audit stores for compliance and respond to urgent signage needs immediately.
Somerfield said the solution has enabled last-minute changes to be accurately reflected in all stores with a 50 per cent saving in labour that is equivalent to more than half a million pounds a year, giving an ROI of less than four months.
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