Product category:
Point of purchase, retail design
News Release from: Pierhouse Business Solutions | Subject: Media Management Services
Edited by the Marketingservicestalk Editorial
Team on 10 July 2007
Pret A Manger picks Pierhouse for
in-store work
Sandwich retailer Pret A Manger has selected Pierhouse to administer its in-store campaigns and improve compliance with the development of a system to produce store-specific collateral.
The decision means automating the production of Pret A Manger's point-of-sale material, enabling Pret to better utilise staff for the creation, rather than the execution, of campaigns and reduce wastage as it expands "The Pierhouse solution will save the business both time and money as well as address environmental issues," explained Simon Hargraves, Commercial Director of Pret
This article was originally published on Marketingservicestalk on 26 Oct 2007 at 8.00am (UK)
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"Detailed profiles of every store, by type, will be incorporated into the system so staff will be able to order online via our intranet system, PlanetPret, only material that is appropriate for their shop.
"This means they will only ever receive accurate and usable material, with nothing wasted".
Pret has 155 branches in the UK, with a further 25 planned within the next 12 months.
With a constantly changing product offering, the challenge for Pierhouse was to find a method of distributing POS material accurately and a fast and accurate way of creating new artwork.
Pierhouse's solution was to develop a series of templates to flow data and images through its automated artworking system, which forms part of its flexible on-demand Media Management Services solution.
Some 2000 unique artworks an hour can be reproduced and print-ready pdfs sent to suppliers anywhere in the country.
As well as holding all marketing data and imagery in a central source, the system doubles as a compliance tool for all communication.
The new system will also make it easy to indicate which promotional material is current, forthcoming or obsolete, assist with its display, by linking with planograms, launch bulletins and events calendars, ensuring that all promotional activity is in sync and executed as envisaged by the creative team.
"Retailers are wasting £550m a year on poorly executed marketing campaigns, with compliance running at no more than 50%," said Ian Hook, Managing Director, Pierhouse.
"As marketing becomes even more sophisticated there is greater margin for error, so leading-edge retailers need to use the technology and expertise available to make sure their store promotions run as efficiently and effectively as possible for maximum return".
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