Product category:
Point of purchase, retail design
News Release from: Pierhouse Business Solutions
Edited by the Marketingservicestalk Editorial
Team on 09 July 2007
Pierhouse offers retail marketing
management
Pierhouse combines retail knowledge with a flexible workflow solution to help marketers execute campaigns more effectively and efficiently.
Pierhouse automates the processes involved in creating promotional collateral to helps marketers execute campaigns more effectively and efficiently The company has been working with Waitrose for nearly 20 years and other retail clients include Musgrave, Budgens, Londis, Co Op and Pret A Manger, as well as suppliers such as Douwe Egberts and Green and Blacks
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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Pret A Manger picks Pierhouse for in-store work
Sandwich retailer Pret A Manger has selected Pierhouse to administer its in-store campaigns and improve compliance with the development of a system to produce store-specific collateral.
Former head of regional marketing for ASDA, Richard Woodhall, has joined Pierhouse as Senior Retail Consultant.
During 20 years with ASDA, Woodhall held a variety of executive posts in marketing and customer services and also gained operational experience as a divisional manager.
"While most retail marketing material is produced so that 'one size fits all', those retailers who want to gain a competitive edge are looking at ways in which they can create messages that are more targeted, promoting local and regional produce to meet customer demands," said Ian Hook, managing directo of Pierhouse.
"We will be drawing on Richard's skills to help us deliver store-specific marketing tools for our clients, combining our technical capability with his retail knowledge and experience.".
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