Oasis DVD previews in Second Life

Oasis opened the doors to their Second Life space by giving fans from around the world the chance to view an exclusive trailer for forthcoming DVD "Lord Don't Slow Me Down".

Working with specialist new media production company Phoenix Film and Television, this dramatic step into the future from a band once renowned for being technology-phobic further demonstrates just how important Second Life is becoming as a means to communicate and connect with fans.

Throughout October and November, visitors can watch the DVD's trailer as they browse around the gallery, pick up free goodies such as a virtual t-shirt and coffee table book, have a look at stills from the production and pre-order the double DVD itself for real-world delivery by Amazon.

The real-world release of 'Lord Don't Slow Me Down' is scheduled for 29 October 29 through Big Brother Recordings/Universal Music.

The decision to work with Phoenix Film and Television to create this unique interactive environment is another example of how the music and video industry is exploiting new ways to communicate with fans, as the growth in online social networking shows no sign of slowing.

This is a trend that began a few years ago, and this project is a further example of how online networking sites such as Facebook, Second Life and Myspace are irrevocably changing the face of marketing and publicity.

Through working with Phoenix Film and Television to develop innovative new ways to launch artists and promote existing acts, Universal Music has further demonstrated its commitment to providing the record-buying public with new ways to listen to their favorite music.

Anthony Caulfield, MD of Phoenixmedia, said: "The Oasis Second Life Space mirrors everything you'd expect in the real world, but with the added advantage that it's accessible to visitors from all over Second Life at the touch of a simple teleport button".

Emma Fulford of Universal Music added: "Oasis fans can be found in all corners of the 'real' world and we wanted to make sure that their Second Life counterparts also enjoy what promises to be one of the decade's greatest rock documentaries and live concerts".

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