Product category:
Design services
News Release from: Pemberton and Whitefoord
Edited by the Marketingservicestalk Editorial
Team on 28 February 2008
PandW creates La Gina range
Branding consultancy Pemberton and Whitefoord (PandW) has created the look for the new aperitif range 'La Gina' from Wine and Spirit International.
The aperitifs made in Rome are all fruit based and PandW were briefed to enable the brand to communicate an authentic Italian feel while accentuating the fruitiness of the product The brand retailing at GBP15 will be seeking premium listings in the UK and is already going on shelf at Harrods of Knightsbridge
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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The four products in the range are: Limoncello, White Peach Cello, Raspberry Cello and Orange Cello.
Adrian Whitefoord, founder of PandW, said: "The designs for this new product had to feel elegant and something you would be proud to put on your dinner table.
"To achieve this we used a tall frosted bottle with a 1950s travel poster style illustration around the neck depicting a typical Italian village scene.
"The background of the label depicts a close-up photograph of fruit showing the flavour.
"The main label branding for La Gina is based on Italian family crests which sit proudly in the middle of the design.
"The label is placed near the bottom of the bottle to accentuate the length of the bottle".
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