Product category:
Design services
News Release from: Pemberton and Whitefoord
Edited by the Marketingservicestalk Editorial
Team on 12 July 2007
Pemberton and Whitefoord creates Lime
PLJ look
Leading branding consultancy Pemberton and Whitefoord (PandW) has created the design for a new PLJ brand extension - Lime PLJ - for client Healthy Food Brands.
For decades PLJ has been renowned as a refreshing drink and an invigorating support to calorie-controlled diets Now Pemberton and Whitefoord has come up with a design for its new brand extension Lime PLJ
PandW has also redesigned PLJ original lemon flavour.
Adrian Whitefoord, co-founder of PandW, commented: "The new designs present a crisp contemporary feel for a brand that has been a market-leading health drink over decades.
"In each case we have allowed the fruit to be the hero of the design and we have followed this through with the pack copy where vital information such as "no added sugar" and "eight calories per serving" is shown boldly front of pack within lime shaped icons".
Michael Beard, a spokesman for Healthy Food Brands, commented: "Research told us that consumers would like to be able to drink a low-calorie lime juice cordial that has the same high fruit content as the existing Lemon PLJ.
"Clearly, with the increasing awareness of health and a diet matters, a drink such as PLJ with its naturally low calorie content will appeal to those watching their weight, just as it does to anyone who wants a refreshing start to the day.
"PandW's designs bring PLJ right up to date and will give the brand more stand-out on shelf".
Lime PLJ will be available in multiple supermarkets as well as in Holland and Barrett and good health stores.
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