Product category:
Design services
News Release from: Pearlfisher
Edited by the Marketingservicestalk Editorial
Team on 08 November 2007
Pearlfisher wins 5 Design Effectiveness
Awards
Pearlfisher scooped two gold and three silver awards at the annual Design Effectiveness Awards - the only award scheme that uses commercial data as a key judging criterion.
The wins were: Gold for Little Dish (Corporate/brand Identity Design and Implementation under GBP100k); Gold for Waitrose Family Toiletries (Packaging Own Brand Non Food); Silver for Highland Park The Edrington Group (Packaging Branded Food and Drink); Silver for Waitrose Blossom and Bloom (Point of Sale); Silver for Pizza Express Pre-packed Chilled Pizza (Packaging Branded Food and Drink) Commenting on the awards, Pearlfisher's Jonathan Ford, creative partner, said: "The most important way of communicating the value of design and what we do as designers is by measuring its true business effectiveness
"Within a crowded marketplace, investment in visionary design can bring substantial returns and the best marketers recognise this.
"In less than two years we've helped Little Dish achieve forecasted sales of GBP4 million and Waitrose Toiletries attain 51 per cent volume growth.
"Our designs for Highland Park helped increase sales by 34 per cent in a global market that's experiencing only 5 per cent growth and since the introduction of Blossom and Bloom for Waitrose, sales have achieved double market growth.
"Lastly Pizza Express has seen a staggering 39 per cent increase in sales, outperforming the market by 18 per cent".
Pearlfisher has also taken pole position in the DBA Design Consultancy League Table, which measures design companies' award success over a three-year period.
What's more, Pearlfisher has helped secure three clients in the DBA Client League Table, which recognises companies that consistently outperform their competitors because they value, invest in and manage design successfully (Waitrose=1, Little Dish=11 and The Edrington Group=19).
Hillary Graves, founder of Gold winner Little Dish, said: "We wanted to create a brand that appealed to mothers and children and one they could trust.
"Pearlfisher's clear design and brand vision identity has achieved this and is instrumental in establishing Little Dish as a successful market player.".
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