Product category:
Search marketing
News Release from: Periscopix | Subject: paid search
Edited by the Marketingservicestalk Editorial
Team on 14 May 2008
Periscopix paid search campaign boosts
sales
The paid search campaign designed and managed by Periscopix for Goldshield contributed to 26 per cent of total sales of its weight management product LIPObind in the first quarter of 2008.
Results for this period also show that pay-per-click (PPC) advertising helped to drive 33 per cent of traffic to the healthcare specialist's LIPObind website and convert 2.48 per cent of site visits to sales Goldshield is a marketing-led, British pharmaceutical and healthcare company that provides over-the-counter healthcare products and prescription medicines
This article was originally published on Marketingservicestalk on 28 Apr 2008 at 8.00am (UK)
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LIPObind is a natural supplement that offers users a safe method of weight loss and weight management.
The post-festive season is a key sales period for the product as people turn their attention to becoming fit and healthy.
John Martin, head of online marketing at Goldshield Healthcare Direct (Europe), commented: "Periscopix was meticulous about ensuring it understood both the product and the market, and it reinforced this with in-depth analysis as the campaign progressed to ensure we achieved excellent results.
"It also implemented the programme within a very tight timescale so that paid search could be rolled out in line with promotions for LIPObind being undertaken through other channels".
Simon Norris, founder and director of Periscopix, said: "Periscopix concentrates solely on pay-per-click to ensure that we achieve excellent results in this discipline.
"The LIPObind campaign was no exception and we look forward to continuing to play a key role in Goldshield's sales strategy for the product".
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