Entertainment launch gives boost to opt-in lists

Edited by the Marketingservicestalk editorial team Oct 30, 2007

The launch of an online free DVD club is set to boost substantially the quantity of fresh, permission-based data available to marketers.

Fair Exchange, the PDV-owned, online free entertainment portal which generates tens of thousands of bespoke marketing sales leads each month, has launched its free DVD club offering consumers aged 18 and over free DVDs in return for opting in to receiving marketing messages and completing questionnaires.

A wide range of titles are on offer, including feature films of every type, from children's to horror, plus music and sports.

"Members are rewarded with the DVD of their choice in return for completing a five to ten minute questionnaire," said Bryn Morgan, marketing director of PDV, "and free really means free, because they are delivered to your door with no added postage or packaging costs - the only restriction is one DVD per survey, per household".

Free-DVD-Club members are automatically enrolled for the Fair Exchange portal where they can exchange marketing information for a wide range of prizes such as cars, gadgets, holidays and products, plus have six chances each day of winning up to GBP3million in prize draws.

The technical resource to launch the free-DVD-Club was acquired in PDV's takeover of NDL Realtime in May.

In-house staff have been working since then to integrate the technology into the Fair Exchange website, which has also been re-designed and enhanced.

"PDV will soon be launching even more free entertainment services," said Derick Hill, PDV's MD.

"We're going to continue to widen the appeal of our "do stuff, get stuff" proposition by finding ever more tempting offers to attract more and more site visitors - free books and free music are in the pipeline.

"Our clients get a pretty good deal too because they don't pay a penny until a consumer expresses an interest in a brand or product," added Hill, "and each time we widen the appeal of the entertainment we offer we can expect to generate hundreds of thousands of new members, which means more leads for marketers.".