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PDV launches mobile phone lead prescreening
PDV has launched mobile phone lead prescreening to ensure each number it delivers is live, is on a phone network, has been switched on within 24 hours and is not connected to a data device.
News from Marketingweek Marketplace, 23 October 2008
TV voting rip-offs undermine faith in broadcast
New research reveals that TV and radio phone-in rip-offs have damaged people's perception of the honesty of broadcast ads and the unbiased nature of its news.
News from Marketingweek Marketplace, 4 June 2008
PDV launches Free Book Club at IDMF
The Free DVD Club launched last year via PDV's competition and free coupon portal Fair Exchange has been so successful that it is to be followed by the launch of a Free Book Club.
News from Marketingweek Marketplace, 9 April 2008
Entertainment launch gives boost to opt-in lists
The launch of an online free DVD club is set to boost substantially the quantity of fresh, permission-based data available to marketers.
News from Marketingweek Marketplace, 30 October 2007
How to make web advertising work
Irrelevant and intrusive online ads can prejudice consumers against a brand, so Derick Hill, MD of online permission-based marketing company PDV, offers advice on how to get web advertising right.
News from Marketingweek Marketplace, 25 September 2007
GBP1million letter dumped in junk mail box
The email informing Phung Ngu that she had won GBP1million on the Daily Draw free games site was wrongly directed to her laptop's junk mail box.
News from Marketingweek Marketplace, 25 September 2007
PDV relaunches games sites as Fair Exchange
PDV, the UK's second largest supplier of online data rental services, has rebranded its free-to-play websites, including Daily Draw, Fruitillion and Chooseaprize, under the Fair Exchange name.
News from Marketingweek Marketplace, 5 September 2007
Permission marketing firm snaps up NDL Realtime
Online permission-driven marketing company PDV, famous for its Daily Draw, Chooseaprize and Fair Exchange consumer websites, has bought NDL Realtime from its founders.
News from Marketingweek Marketplace, 12 June 2007
Dynamic Scorecard is big hit at IDMF
Online permission marketing specialist PDV showed its customer profiling product Dynamic Scorecard at the International Direct Marketing Fair.
News from Marketingweek Marketplace, 18 May 2007
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