Colour DNA campaign launched by Pd3
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PD3 product story
Edited by the Marketingweek Marketplace editorial team
Jun 18, 2009
Pd3 has launched a retail campaign for Lacoste UK, called Colour DNA.
Colour DNA is an offline/online campaign carried across to point-of-sale in store.
By showcasing the range of shirt colours and answering a set of questions, Lacoste will suggest a colour palette to match customers' personalities.
Campaign elements include an online quiz/microsite where customers can download their colour card for shopping reference and an in-store questionnaire with a competition to drive footfall, offering a GBP500 voucher.
Other campaign features include a Facebook application to push the viral aspect along with a dedicated Twitter page; dedicated window displays and in-store merchandising; and dedicated Colour DNA kiosk terminals in three of the London stores, with printing facilities to allow customers to take away a Colour DNA card.
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