Firms can benefit from foreign language skills

Comtec Translations has released an online guide entitled 'Guide to Using Language in International Business' to prevent English-speaking marketers suffering a global disadvantage.

The guide was written by Sophie Howe, director of Comtec Translations, who calls on firms to take a variety of simple steps to increase their company's ability to communicate in other languages and make 2010 the year they tackle at least one non-English speaking market.

To help these firms, Comtec is also providing a free one-hour review of their language communication requirements.

The guide can be downloaded from the Comtec Translations website.

'When the British Chambers of Commerce asked almost 3,500 of its members why they did not export to Europe, 11 per cent cited language barriers and five per cent cultural barriers,' said Howe 'Exporting firms can reap real rewards from actively using foreign language skills.

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