Product category:
Marketing strategy and consultancy
News Release from: Paul Sample Corporate Communications | Subject: Effective school prospectus seminar
Edited by the Marketingservicestalk Editorial
Team on 05 November 2007
Creating an effective school prospectus
The secrets of creating an effective school prospectus will be unveiled at a seminar on 7 December led by Paul Sample, marketing consultant for private schools and educational institutions.
The one-day seminar, at Sarum College, in Salisbury's world famous Salisbury Cathedral Close, is aimed at those responsible for the production of their school prospectus It will bring together head teachers, marketing staff, bursars and admissions secretaries from the private and state sectors
A similar seminar, on 23 March, was sold out within days and 95 per cent of those taking part rated the seminar as "very good" or "excellent".
Leading the seminar will be Paul Sample, a marketing consultant for a number of private schools and educational institutions.
He has been a member of the Chartered Institute of Public Relations since 1990.
The course content includes: legislation and DfES regulations; best practice from the state and private sectors; the school prospectus as part of your marketing mix; setting your objectives; production budgets and timetables; writing, editing and proof-reading; working with designers; dealing with photographs; printing and production; coffee, tea and a buffet lunch.
Consultant and seminar leader Paul Sample said: "For many schools, in the state and private sector, the school prospectus is a critical piece of marketing literature: get it right and you will have a flood of eager parents beating a path to your door; get it wrong and you could damage the reputation of your school for years to come.
"This seminar will bring together staff with responsibility for managing the production of this vital marketing tool.
"We will consider best practice from some of the UK's top schools.
"Participants will go away with a tool box of hints and tips to help them maximise the impact of their own publication".
• Paul Sample Corporate Communications: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
