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IT for sales and marketing
News Release from: Panda Security
Edited by the Marketingservicestalk Editorial
Team on 03 August 2007
Panda Software is now Panda Security
Panda has changed name and brand to represent the attitude and response of Panda Software to the new malware dynamic, where threat creators are motivated solely by money.
The change also reflects many other major developments taking place in Panda, both technologically and in terms of organisation Jorge Dinares, Panda Security CEO, explained: "This is an important step for us, as it is more than just a brand change - we are working to adapt the entire company to new market demands
This article was originally published on Marketingservicestalk on 27 Mar 2007 at 8.00am (UK)
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"The aim is no less than to offer users the best products and services to keep their IT systems truly free from all types of malware".
The new Panda Security brand better reflects the essence of the company, what it does and its vision of the future, and is founded on a corporate identity based on the principal traits that define the personality of the company: prevention, innovation.
Panda Security is highly dynamic, a visionary company in defining new security models and strategies, innovative and pioneering when it comes to developing new security technologies.
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Panda Internet Security 2007 now includes low-level scanning anti-rootkit technology and a system for blocking URLs to protect against phishing websites or malicious downloads.
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According to data compiled by TrustLayer Mail, the managed security service from Panda Software, 90% of email that reached companies in May was spam.
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Users of Panda software and Nero products now have access to the other brand's portfolio such as Nero 7 Premium Reloaded following an agreement between the two companies.
For this reason, Panda Security is able to stay one step ahead of new internet threats.
Panda Security sets itself the highest standards and does everything necessary to ensure its products offer the best protection to clients.
These products are "intelligent", easy-to-use and can take decisions autonomously.
The company is fully committed to offering the best customer services, 24 hours a day every day of the year.
The company is close to its users, it is open and receptive to clients' suggestions and ideas, and always ready to listen to problems or new needs.
Panda Security: Global security and the capacity to innovate.
The new name emphasises the vocation of Panda Security toward IT security and clearly defines its mission: keeping clients' computers free from any threats to their security, offering global protection, at home and at work.
The name change is accompanied by a visual change to reflect the values of Panda Security: security, technology, innovation, open to change and the future, robust, stable, reliable and efficient, professional and experienced, global and service-oriented.
The slogan "One step ahead" which accompanies the new logo, synthesises a competitive advantage that has characterised the company from its earliest days: innovation, the desire to stay ahead, a permanent commitment, the ability to stay in the forefront of the fight against computer threats.
Malware is increasing exponentially.
In 2006, PandaLabs detected more malware than in the previous 15 years combined.
At the same time, internet crooks are no longer motivated by notoriety and are now simply looking for cash.
Panda has taken a step forward.
Just as it is a pioneer in preventive technologies with TruPrevent, it is now tackling the new malware situation with a new security model in the shape of a new generation of security solutions characterised by ultra-high detection capacity.
The new name Panda Security implies a profound change at all levels.
For example, we have taken a great step forward with the PandaLabs laboratory, incorporating automated processes that allow it to deal with much more new malware.
Moreover, the Investindustrial and Gala Capital investment funds have recently entered Panda's share capital with the aim of jointly driving a major international expansion project, consolidating the leading position of Panda in the IT security market and accelerating the development of new technologies.
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