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Market research
News Release from: Paramarq | Subject: Customer expertise research
Edited by the Marketingservicestalk Editorial
Team on 06 July 2007
Service probes B2B customer perspective
Customer understanding might be the cornerstone of your marketing strategy but in business-to-business sectors it has been virtually impossible to gain access to this information.
Conflicts of interest can ensure customers find it difficult or embarrassing to complain or praise Too often the response to even seemingly minor difficulties is simply to change supplier
Yet customers are experts in their suppliers.
They know what they do well - and their weaknesses.
Paramarq has launched a unique service to take advantage of customer expertise - providing an impartial view of a business.
It enables senior management to address hidden or ignored issues that are reducing organisational effectiveness.
It also objectively highlights key success factors.
Peter Swead, Paramarq's CEO, said: "Paramarq's approach is both wider in scope and in more depth than quality-based surveys; we provide senior management with an impartial view of the rapidly changing customer perspective.
"They are frequently surprised to hear unfiltered customer views which routinely uncover unexpected business opportunities and issues.
"The Paramarq Technique does not suit every type of organisation - it is challenging, providing feedback to difficult questions.
"It is best suited to pro-active management who can take objective feedback and act upon it".
The most under-rated asset a company has is the information that is held by its customers.
Paramarq has built a way of accessing and using that asset to develop customer relationships and profitability.
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