Oxford College of Marketing launches DVD-ROM

The Oxford College of Marketing has launched a DVD-ROM entitled 'Marketing Master Classes'.

The DVD-ROM is presented by Professor Malcolm McDonald, a FTSE100 company marketing consultant and emeritus professor at Cranfield Business School.

He is also academic adviser to Oxford College of Marketing.

'Marketing Master Classes' gives marketers more than four hours of live coverage.

McDonald delivers four master classes that combine hands-on marketing experiences and solid marketing theory.

The topics covered include: key account management; marketing accountability; strategic marketing planning; and market segmentation.

Rosie Phipps, principal at the Oxford College of Marketing, said: 'The master classes offer students, graduates, business managers and their staff an opportunity to develop a deeper understanding of marketing and the importance of the marketing function.

The four master classes are available on DVD-ROM and cost GBP79.99.

They will qualify marketers for four hours of Continuing Professional Development from the Chartered Institute of Marketing, category nine.

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