REL announces convenience market seminar

Field marketing specialist REL has announced the ICE (Independent and Convenience Expertise) seminar, which will take place at the company's headquarters in Bracknell on 26 May 2010.

The half-day event will help brand owners understand the real size of the convenience market and the opportunities it holds for them, as well as how any field marketing activity in the sector can be run cost-effectively.

REL has also carried out a research study entitled 'Understanding the Independent Retailer', which gives insight into how the independent operates and why they should list new products.

REL has worked extensively with clients to target this sector over a number of years and over the course of the seminar will share its learning through a number of in-depth case studies from household brands.

David Norbury, chief executive of REL, said: 'Convenience outlets offer better opportunities than ever; those brands and agencies that invest and unlock the promotional potential of convenience stores will benefit immensely.

Back to top