REL conducts in-store campaign for Remington
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REL Field Marketing product story
Edited by the Marketingweek Marketplace editorial team
Mar 27, 2009
REL has been appointed by Remington to conduct an in-store promotion for the Remington Spin Curl Hairdryer in Boots stores across the UK.
The product demonstrations will take place over two Saturdays at the end of March.
In addition to the in-store activity, 3D cinema ads have been aired across the country in specific 3D cinemas and a webcast demonstration of the product is planned using celebrity hairdresser, Steven Goldsworthy.
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