Product category:
Media
News Release from: Oridian - Online Media Solutions
Edited by the Marketingservicestalk Editorial
Team on 02 July 2008
Oridian passes IASH audit
Oridian, the international ad network enabling premium websites to monetise international traffic, has earned accreditation from the Internet Advertising Sales House, after passing their first audit.
The audit was conducted by ABCe for Internet Advertising Sales Houses (IASH), the IAB committee founded to regulate the activities of sales houses and encourage best practice The audits are part of the application process for new IASH subscribers to demonstrate their adherence to key elements of the IASH Code of Conduct, and in return members receive full accreditation
This article was originally published on Marketingservicestalk on 4 Apr 2008 at 8.00am (UK)
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The ABCe audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders.
"The IASH accreditation is important for online ad networks and sales houses because it provides their clients - agencies and direct advertisers - with the confidence knowing that their campaigns will run where scheduled on safe and relevant content websites," said Jacob Nizri, CEO of Oridian and President of Display Ad Networks for Ybrant.
"IASH accreditation will further accelerate Oridian's already strong growth rate in the UK market".
The IASH Code of Conduct bans ads appearing on "barred content", namely pages that feature indecent, obscene or hate content in any form.
Any subscriber found to be selling, brokering, re-selling or re-brokering barred inventory is liable to suspension or expulsion from IASH.
Guy Phillipson, Chief Executive of the Internet Advertising Bureau, said: "Oridian are now the 20th full member of IASH, which is excellent news for the industry.
"The ABCe audit is a rigorous process, and this pass demonstrates a commitment to best practice and industry-wide transparency.
"As a full member, Oridian has further confirmed its dedication to protecting clients' brands, and can help us educate the industry about the significance of the Code of Conduct".
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