Product category:
Media
News Release from: Oridian - Online Media Solutions | Subject: ad network
Edited by the Marketingservicestalk Editorial
Team on 04 April 2008
Online ad network adds flair to FTV.com
Online advertising network Oridian has announced an agreement with global fashion and beauty media powerhouse Fashion TV to monetise all international ad traffic over FTV.com.
Oridian is one of the top 10 international advertising networks worldwide with reach that exceeds 140 million unique users per month - more than 80 million in the EU alone Oridian bridges between advertisers and publishers around the world to bring international advertisers to US publishers and quality global media to advertisers overall
This article was originally published on Marketingservicestalk on 23 Jan 2008 at 8.00am (UK)
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Fashion TV is present in 202 countries to over 300 million households worldwide.
Since its unveiling in April 2007, the new FTV.com site has grown 120 per cent, racking up over 800,000 unique users per month.
FTV.com sustains a constant growth of international users by focusing on traffic increase through media exchange with its local broadcasting affiliates and leveraging the television channel to promote website use.
Oridian CEO Jacob Nizri said: "FTV is particularly strong in Europe, including Austria, Belgium, Luxembourg, Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.
"Oridian has unparalleled reach in those markets - 35 per cent in the UK or 6.7 million unique users; 38 per cent in the Netherlands or 4.5 million unique users; 15 per cent in Germany - 8 million; 55 per cent in Belgium - 3.1 million, and so on.
"Our ad network helps advertisers reach potential customers over FTV.com, and take full advantage of FTV's global clout and outstanding reputation".
Fashion TV.com General Manager Noa Ramot said: "FTV.com went online the same day that Fashion TV went on the air at 1997 and has always maintained a strong focus on the demands of the new media industry.
"The new FTV.com portal is constantly growing in visitors, page views per month and page per visit performance.
"FashionTV and FTV.com always strive to keep up to par with broadcast/web/mobile convergence and are always developing new channels of interaction and revenue; our agreement with Oridian, which will drive more local and relevant advertising to international readers, reaffirms that fact".
FTV.com research shows the site has a strong following among young singles and young couples, male and female, gay and straight, and leads in index categories connected to luxury, high spending for fashion, perfumes, accessory, jewelry, and watches, transport and travel.
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