Pay-per-click campaign gives big boost to leads

An Open Eye Marketing product story

Edited by the Marketingweek Marketplace editorial team Mar 5, 2008

A ground-breaking marketing agency has enabled an investment land brokerage company to top search engine rankings and bring in major new clients.

Open Eye Marketing (OEM) joined forces with Find Land Investments (FLI) to secure the search terms used by people looking to buy land as an investment.

FLI helps clients secure high return plots of land in the UK and abroad, and needed to ensure its website was found when potential customers used words like 'plots of land for sale' or 'land investment opportunities' on search engines like Google.

OEM's expertise has enabled the company to generate over 20 qualified leads per day via its website.

FLI Director Jim Pine said: "Our sales staff totally rely on this form of advertising to interact with potential new clients.

"Pay per click enables us to secure more leads and more new business than any other form of advertising or marketing we have tried, and what's more, it also does it far more cost-effectively".

Plymouth-based OEM specialises in pay per click marketing, and has worked with a variety of businesses.

They have found PPC marketing is particularly effective in the financial services sector.

Clients have included accountancy services providers, car finance companies, and overseas property agents.

Open Eye Marketing Managing Director Andy Maclean said: "FLI is one of an increasing number of financial services companies looking to make the most of their websites as a marketing tool.

"Pay-per-click marketing can work for any business, and is a proven, cost-effective way of directing traffic to their website".