Product category:
Search marketing
News Release from: Open Eye Marketing
Edited by the Marketingservicestalk Editorial
Team on 05 November 2007
Open Eye notches up 10m ad impressions a
day
Pay per click management agency Open Eye Marketing delivered over ten million ad impressions a day in October on Google, Yahoo, MSN and the other major search engines.
These ads were triggered by keyword searches as diverse as 'Mayfair hotel' and 'property in Torrevieja' What makes this even more remarkable is that some of its clients have monthly budgets of less than GBP100
MD Andy Maclean said: "Pay per click provides small and medium-sized businesses with a very cost-effective way to promote themselves in what are in reality the world's biggest media, the search engines.
"With pay per click you don't pay for the coverage and ad impressions, you only pay per click or per visitor they receive as a result of seeing your ads.
"There is no way a business can get this volume of exposure or traffic at this cost via any other medium".
Open Eye Marketing is building its name as the UKs leading pay per click management company.
Its client base consists almost entirely of SMEs and a large majority are in the hospitality and property industries as these are two particular markets that are receptive to the power of search engines as an advertising vehicle.
They also have a heightened understanding that this is where the vast majority of its client base research their 'product'.
The pay per click medium ensures that prospective purchasers find their clients via delivery of appropriately worded ads triggered by any relevant search on any of the major search engines.
Marketing manager for Spanish property agent, Max Gold House, Dave Longley, stated: "For a small business like ourselves the internet is essential: pay per click for us has generated instant results and the quality of leads we are receiving is continually improving.
"In February of this year alone our pay per click campaign generated over 100 leads from which we have secured six sales; that represents a 3000 per cent return on investment".
"A large reason why we are generating more and more ad impressions is that our clients increasingly recognise the value of their pay per click campaign and almost always increase their budget having seen initial results.
"As a pay per click management company we are determined to help increase the awareness of this medium and demonstrate just how powerful it can be for all kinds of businesses", said Maclean.
• Open Eye Marketing: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
