Event highlights sustainability tracking research
An
Onepost product story
Edited by the Marketingweek Marketplace editorial team
Aug 25, 2010
Postal advice and management specialist Onepost is to host an event with the Direct Marketing Association (DMA) on 30 September 2010 to launch the second sustainability tracking study.
The event and debate will be chaired by Radio 4 'You and Yours' presenter, Liz Barclay.
The second part of the sustainability research, which has only recently been carried out, looks at the issues in order to help direct marketers to identify opportunities and anticipate areas of challenge created by environmental concerns.
The research presentation will show the level of commitment consumers have to the environment and what they consider to be most harmful.
A panel of industry experts will then discuss what it takes to make a brand appear green and how consumers respond to different mail packs.
The event is free of charge to DMA members and GBP25 plus VAT for non-members.
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