Onepoint expands mobile research platform
An
Onepoint Surveys product story
Edited by the Marketingweek Marketplace editorial team
Apr 23, 2010
Onepoint Mobile Surveys has expanded its mobile research platform to include the collection of video and picture messages, enriching the 'in-the-moment' insight captured by the mobile phone.
Providing the respondent with choice is at the core of Onepoint's mobile research solution, which is said to increase engagement levels.
With this new addition, participants are not just limited to responding by text, WAP or mobile web messages and can choose to send a picture or video, enabling them to share a more visual description of their activity.
Capturing pictures and videos has the potential to enhance the insight captured across a range of applications whether it is part of voice of the customer, diary tracking or in-store feedback.
In addition, Onepoint's picture and video collection does not depend on the type of mobile phone being used; the only requirement is that it has a camera, making it an accessible option for researchers.
Responses, including all media, are accessible instantly in one central area via the Onepoint secure web portal.
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