Product category:
Market research
News Release from: OnePoint Surveys | Subject: OnePoint Reward
Edited by the Marketingservicestalk Editorial
Team on 05 June 2008
Cash incentives delivered to mobile
phones
OnePoint Surveys, the global market leader in mobile surveys, has launched OnePoint Reward, a unique incentive system delivering cash to the mobile phone.
OnePoint Reward enables survey participants to redeem their cash incentive directly on completion of a survey at 19,000 retail outlets across the UK The innovative system enables researchers and marketers to create powerful incentive schemes where participants have easy access to immediate payment, in turn leading to higher response rates and greater numbers of people engaging with surveys
Neil Jessop, Managing Director of OnePoint Surveys, said: "OnePoint Reward is the only mechanism to deliver cash to the mobile phone, heralding a new era in market research and mobile marketing as survey participants will no longer have to wait to receive vouchers, BACS payments or cheques.
"We are excited to bring this to the market and plan to expand OnePoint Reward to deliver discounts and vouchers to the mobile phone in the future.".
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