OnePoint drives innovation in travel industry

OnePoint Surveys, the global market leader in mobile surveys, is working with two key players in the travel and tourism industry to drive innovation.

Both FootFall Services, provider of specialist marketing services within the tourism sector, and Radar, specialist in research and consultancy for the travel industry, are using OnePoint's unique mobile survey technology to enhance what they can offer their clients.

FootFall Services, which recently signed as a OnePoint Surveys Authorised Reseller, helps organisations to increase their visitor numbers and improve visitor marketing.

FootFall Services has extensive experience working in the tourism and heritage sectors and is excited about the use of mobile surveys for visitor feedback, market research and marketing campaigns.

Within two weeks of becoming a Reseller it secured a contract with Aorta Events to use OnePoint mobile surveys to develop new treasure hunts for the public across the UK and Europe.

"The instant feedback that can be gained from visitors via their mobile phones is invaluable", said Peter McConnell, Managing Director, Footfall Services.

"It is also clear that people are more willing to respond to mobile surveys than paper and online surveys".

He added: "We are delighted to have formed a relationship with OnePoint Surveys, as its mobile survey solution is the most sophisticated on the market yet simple to use and extremely cost effective.

"Another key benefit is that there is no cost to the respondent as OnePoint survey messages are free to receive and respond".

Radar, a division of Dipsticks Research, has selected OnePoint Surveys to power its mobile phone research, which investigates respondents' reactions to media communications, as well as for diary exercises, because its immediacy allows response to events as they happen.

The Radar team views the OnePoint Surveys solution as a powerful addition in the research toolkit.

Angus Webb, Technical Director, Dipsticks Research, is particularly impressed with the simplicity of the OnePoint business model: "It is a straightforward offering that is extremely effective and the results speak for themselves: with one recent mobile survey we achieved an 81 per cent response rate within five minutes, and a total response rate of 95 per cent within three hours - there is no other research tool that can offer such timely and high response rates.

"The OnePoint system is simple, powerful and delivers incredible response rates - what more could a research company want?" Neil Jessop, Managing Director of OnePoint Surveys, commented: "Mobile surveys really are taking the market by storm; our results and response rates speak for themselves.

"OnePoint offers a great opportunity for researchers and resellers as it is simple and straightforward to add OnePoint mobile surveys to any portfolio".

Back to top