Mobile surveys take pulse of Mobile Congress

OnePoint Surveys, the global market leader in mobile surveys, will be supporting UK Trade and Investment (UKTI) at the World Mobile Congress in Barcelona on 11-14 February.

During the event, UKTI, the government's international business development organisation, and the companies exhibiting on their stand, will invite delegates for insight on 'What's hot and what's not?' for 2008 and delve deeper into initial findings conducted via a pre-event mobile survey.

The surveys will be conducted using the latest communication tool of choice - the mobile phone.

Each survey will focus on a specific hot topic and the insight gathered will be reported daily at the UKTI stand, where UK industry experts will be on hand to answer questions.

The surveys have been created based on input gathered from a pre-event mobile survey completed by the UK companies participating in the Congress.

The survey asks them to share what they think the hot topics will be at the Congress this year and in the mobile environment.

The surveys are designed to be quick and easy and should take participants less than a minute to complete.

For UK mobile phone users it will be free to send and receive messages and Spanish mobile phone users will only be charged the local rate.

The world's largest mobile transaction network, mBlox, powers mobile messaging for OnePoint; mBlox maintains connections to more than 500 mobile operators in 180+ countries through its carrier-grade mobile messaging network.

UKTI aims to raise the profile of UK companies at the Congress and is excited about using the OnePoint mobile survey solution.

Andrew Cahn, the chief executive of UK Trade and Investment, said: "The surveys which will be conducted before and during Mobile World Congress will highlight trends at the congress itself as well as more widely in the whole sector; their results are going to be extremely interesting.

"There are many strengths in the UK's ICT sector; UK firms lead the world especially because of the quality of research and development".

He continued: "UK Trade and Investment will have one of the biggest, if not the biggest, delegation at the Congress with companies working in every part of the sector.

"I hope those at Mobile World Congress will take part in the survey and pay attention to the results".

Neil Jessop, Managing Director of OnePoint Surveys, said: "This is a great use of our mobile survey solution as it demonstrates the importance of instant feedback; we are looking forward to working with UKTI and mBlox on this project".

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