Product category:
Market research
News Release from: OnePoint Surveys | Subject: OnePoint SMS Surveys
Edited by the Marketingservicestalk Editorial
Team on 15 October 2007
OnePoint SMS Surveys take research to
next level
UK company OnePoint Surveys has developed an innovative solution that significantly improves customer survey response rates and can ultimately improve customer satisfaction.
The OnePoint SMS survey tool is a patent-pending method of conducting research surveys using text messaging Modern working practices require modern tools in order to facilitate higher response rates and OnePoint leverages technology to achieve just that
This article was originally published on Marketingservicestalk on 30 Oct 2007 at 8.00am (UK)
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Traditional postal surveys with poor targeting have seen response rates as low as 2 per cent (according to Alison Gill, CEO, Getfeedback.net).
SMS surveys provide instant feedback and see response rates as high as 80 per cent (according to Dipsticks Research).
This is because the respondent is questioned at the time of activity.
Further reading
OnePoint drives innovation in travel industry
OnePoint Surveys, the global market leader in mobile surveys, is working with two key players in the travel and tourism industry to drive innovation.
This also provides more accurate responses as information is fresh in the respondent's mind.
OnePoint is a simple, cost-effective and powerful tool that enables the capture of real-time feedback conveniently and accurately.
In most countries there is no charge to respondents, who opt in to the survey.
Results are collated instantly, providing fast feedback - a key requirement for improving service rates.
John Kearon, Chief Juicer at BrainJuicer Group, who deployed the OnePoint service in order to explore the potential of using mobile phones as a research medium, said: "The results were extremely impressive; we had a 71 per cent response rate and a 58 per cent completion rate in two hours, which told us that the medium has real appeal, that you can successfully conduct quite complex multi-part surveys (Juicers) with rich research potential and also that the OnePoint SMS technology is incredibly robust, reliable and easy for respondents to use".
SMS surveys are created easily online and offer flexible, scalable research performed at any time, any place, 24x7.
OnePoint SMS surveys can be used in any language, in any number of countries, to capture real-time customer satisfaction statistics, assess new product or services potential, gain employee feedback, measure public opinion, and evaluate the efficiency and performance of training, sales and marketing programmes.
Neil Jessop, Commercial Director, said: "Our customers have been amazed at the response rates they receive - acting on the feedback has enabled them to achieve measurable increases in customer satisfaction rates.
"Our surveys are created easily online following our simple three-step process and are a cost-effective solution for all research requirements, no matter what the sample size".
OnePoint was established in December 2005 to change the face of feedback and launched summer 2007 following more than 10 man years of development.
OnePoints' initial offering, SMS Surveys, is an instant feedback tool which uses the mobile phone.
This patent-pending method of conducting research surveys using text messaging is already taking the market by storm.
OnePoint is working on major projects with leading global and pan-European research and marketing organisations, including FTSE 100 companies.
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