Product category:
Venues
News Release from: One Great George Street
Edited by the Marketingservicestalk Editorial
Team on 18 July 2007
Viral campaign promotes fine dining
offering
One Great George Street is embracing new marketing technology by way of a viral email campaign to promote its fine dining proposition.
Digital agency Simple Thinking has worked with event venue One Great George Street to create a game focusing on fine wines and fine foods, with the opportunity to win a Fine Dining Experience at the venue (worth around GBP1,500) The idea of the game is to match the wine to the food you think it most complements, with the player able to gain additional entries into the draw by referring friends
The game has been created with the same attention to detail as you would see if you held an event at the venue.
The colours and the excellent photography exude the elegance of the venue and its offering and the player will hopefully learn about wines in the process.
The email went out to approximately 6,000 contacts initially and tied in with the venue's first-ever attendance at Taste of London from the 21-24 June.
This 'foodie' festival was thought to be the perfect place to promote fine dining and in turn a complementary activity to the viral campaign.
One Great George Street is an events venue in Westminster that recently developed a fine dining offering for VIP events, special celebrations and the like.
Unlike many other events venues, it has its own in-house catering team (not contract caterers) and the Executive Chef is ex-Claridges and The Savoy.
His talent enables the venue to offer this highly personalised service.
The customers will be treated to a butler-style service in an elegant private room.
They will get the chance to discuss their tastes with the chef, who will then create a completely bespoke menu for them.
The team can then also advise on the wines that will complement their dish choices.
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