Facebook app measurement solution launched

An Omniture product story

Edited by the Marketingweek Marketplace editorial team Jun 1, 2009

Omniture has announced the launch of App Measurement for Facebook, a solution that enables Omniture Sitecatalyst customers to measure the popularity and success of Facebook applications.

With the App Measurement solution, the analytics, segmentation and reporting capabilities of Omniture Sitecatalyst can be used to help marketers better understand Facebook users and their engagement with applications, and enable them to make more informed, data-driven social-media marketing decisions.

They will also be able to gain insight into the correlation or relationship between Facebook, site traffic and other online channels such as web, mobile, video, and so on, and develop more relevant, user-friendly Facebook applications.