Omniture suite selected by John Lewis Direct
An
Omniture product story
Edited by the Marketingweek Marketplace editorial team
Apr 24, 2009
John Lewis Direct has chosen the Omniture Online Marketing Suite to help ensure its e-commerce strategy is driven by analytics, and using that insight to create personalised experiences for customers.
The retailer has been using Omniture Sitecatalyst for real-time online analytics and Omniture Merchandising for customer-centric site merchandising.
It will also now adopt Omniture Searchcenter to optimise paid search marketing.
This combination of products will enable John Lewis Direct to optimise customer preferences throughout the entire acquisition to conversion cycle.
The Omniture Online Marketing Suite offers an integrated portfolio of optimisation applications for visitor acquisition, conversion, online analytics and multi-channel analytics and is built on an open business analytics platform that incorporates data from multiple channels and prepares that data for use by various applications.
Omniture said the suite is modular and flexible, allowing customers to tailor the suite to meet their specific business requirements.
Customers can utilise individual products, a combination of products or the entire suite.
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