EF Education First selects Omniture

EF Education First has asked Omniture to help optimise its international business operations, better convert website visits into enquiries and improve online sales.

EF Education First is using Omniture's Web analytics solution, SiteCatalyst, to measure visitor behaviour in real-time, allowing it to better identify trends and visitor preferences and implement marketing and promotional campaigns accordingly.

Prior to implementing Omniture SiteCatalyst, EF Education First was using another well-known web analytics solution but switched to Omniture because of the flexibility of its reporting and its excellent international support.

"Because we have offices in 45 countries we needed a flexible reporting system that could aggregate statistics and carve up the data according to the different needs of our marketing teams around the world," said Ku Chung, vice president Internet marketing, EF Education First.

"Also, we needed a vendor that would always be on hand to provide support irrespective of time zones.

"We are very impressed with Omniture on both of these fronts".

Using Omniture SiteCatalyst, EF Education First will be able to better understand how users interact with all aspects of its website, including how and where visitors arrive at the site; how visitors navigate through the site; which pages generate the most revenue; and where and why visitors drop off the site.

"More and more of EF Education First's sales are driven by its online channel so it's crucial that it understands what is happening on its website," said Neil Weston, senior vice president and general manager, Omniture EMEA.

"This challenge is made more difficult because EF Education First is an international organisation with a wide range of products, which means it effectively has a number of websites all housed in its www.ef.com domain.

"Omniture will help ensure that each visitor is directed to the appropriate sub-site, presented with relevant content, and that navigation is as smooth as possible".

EF Education First is the world's largest private education company.

It is a multinational group of 15 companies and non-profit organisations with over 29,000 employees in more than 50 countries.

Its mission is to bridge cultural gaps and break down barriers of language and geography by promoting educational travel, intercultural exchange and language learning.

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