Product category:
Search marketing
News Release from: Omniture | Subject: SearchCenter 3
Edited by the Marketingservicestalk Editorial
Team on 07 March 2008
Omniture announces major new
SearchCenter
Omniture, a leading provider of online business optimisation software, has released SearchCenter 3, a new version of the company's search engine marketing and keyword bid management solution.
Now, marketers can leverage new portfolio bid management based on any key metrics - revenue, clicks, return-on-ad-spend (ROAS) or budget optimisation - and run scenarios that will help forecast results from search marketing investments SearchCenter 3 also dramatically increases the volume of keywords that can be managed under any given campaign
This article was originally published on Marketingservicestalk on 16 Jul 2007 at 8.00am (UK)
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Additionally, SearchCenter 3 makes it easier for marketers to manage their search marketing campaigns and bidding strategies by integrating natural and paid search results into one interface, informing them of side-by-side results and providing opportunities to bid on long-tail keywords and more automated keyword discovery.
According to JupiterResearch, search marketing is one of the fastest growing components of the online marketing budget and paid search spending will rise from $8.9 billion in 2007 to $18.5 billion in 2012 at a compound annual growth rate 15 per cent (JupiterResearch, US Paid Search Forecast 2007 - 2012).
In addition, JupiterResearch said that "adoption of both bid management and web analytics tools is crucial for marketers to measure campaigns and develop new, improved strategies based on data".
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"Omniture SearchCenter is crucial to the effective management of our search marketing campaigns," said Rob Morrow, director of web marketing and analytics at Intrawest, a leader in the development and management of destination resorts.
"The newest innovations in SearchCenter 3 will further automate high volumes of keyword bid management across our campaigns, leverage stronger integrations with the leading online search engines, and give us a single view into both our natural and paid search results - helping us further maximise our return on ad spend".
Users of SearchCenter 3 will also benefit from the latest search engine API integration with leading search engines including Google, Yahoo!, MSN, MIVA and others.
Marketers can manage large volumes of keyword data with a point-and-click interface that simplifies and streamlines individual or mass changes to bidding strategies, campaigns, ad groups and keywords.
New and updated reporting features help guide marketers to make quick decisions on actionable campaign strategies.
Omniture is currently managing more than $500 million in annualised customer keyword spending through SearchCenter.
The product is used by more than 50 per cent of the Ad Age Top 50 interactive agencies including such companies as Avenue A | Razorfish, Sapient, Resolution Media and many others (Ad Age Agency Report 2007 Index, published April 25, 2007).
"We're excited about our momentum in the marketplace with our current presence reaching more than 500 customers and greater than $500 million in annualised ad spend; with the dollars spent on paid search doubling and competition for the same keywords increasing, search marketers are looking for advantages in managing their keyword investments," said Josh James, chief executive officer, Omniture.
"As an independent source, Omniture is empowering marketers to better manage their campaigns and more tightly control their online advertising spend".
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