Omniture Announces SiteCatalyst 14

SiteCatalyst 14 with advanced support for rich media delivers a new user interface and unifies UI across all Omniture products.

Omniture, a leading provider of online business optimisation software, has released SiteCatalyst 14, a major new version of the industry's leading web analytics solution.

Now, SiteCatalyst not only shares data with all Omniture applications, but also features a single sign-on and unified product interface to simplify access across applications.

Additionally, it includes expanded capabilities for measuring and analysing the performance of video, rich and streaming media information and content.

SiteCatalyst allows virtually any technology using the internet to measure, including websites, IPTV, iPhones and mobile devices, cable boxes, game boxes and other Internet connected devices.

"As the internet increasingly becomes a backbone for worldwide economies, consumers are finding new and innovative ways to connect with each other and the businesses they frequent," said Brett Error, chief technology officer and executive vice president of products, Omniture.

"Content is getting richer, devices are proliferating and consumers are become more savvy in their use of rich media, user-generated content, widgets, video and mobile devices.

"SiteCatalyst 14 has evolved to support these new ways of doing business in the era of rich media as businesses need to better understand their online audiences and more effectively engage with their customers".

SiteCatalyst 14 measures video, rich and streaming media to help marketers understand which videos are most engaging, which ones lead to conversion, and how much video is consumed on a site.

SiteCatalyst 14 includes native support for Adobe Flex 2 and Flash 9 as well as support for Windows Media Player, QuickTime and RealPlayer.

"MTV Networks is one of the most popular online destination sites for music video premieres, celebrity interviews, movie previews, video game trailers, and popular MTV shows," said Dale Hannon, director of technology at MTV Networks.

"The video reporting capabilities in SiteCatalyst 14 will give us a deeper understanding of the popularity of our online videos across all categories so we can know which videos to promote on our home page, when to introduce new video content and where viewers are starting and stopping their use of specific videos.

"With this increased insight, MTV Networks can captivate our audiences with the content they're looking for".

SiteCatalyst 14 also introduces a completely redesigned user interface to help customers quickly find, act on and share their marketing data and analysis.

With SiteCatalyst 14, customers can also publish and distribute high-quality visual reports and quickly search and navigate any part of SiteCatalyst for data, reports or help from Omniture and its community of users.

Users can now choose from a variety of reporting formats including PDF, Excel, Word and HTML formats for downloading and sharing throughout their organisation.

SiteCatalyst 14 offers simplified workflow for downloading and scheduling reports, creating bookmarks, and setting up alerts.

The redesigned interface in SiteCatalyst 14 helps users navigate more easily, accomplishing many tasks with a single click.

Users can quickly search on virtually every aspect of the product including user data, reports, templates, whitepapers, case studies, the knowledge base and help.

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