Casio implements Omniture for UK growth

Omniture, a provider of online business optimisation software, has been chosen by electronics firm Casio as a foundation for the company's online operations and to drive UK expansion.

Casio is using Omniture SiteCatalyst for web analytics on its websites.

It is also using Omniture SiteCatalyst on its digital watches product website and its digital camera site.

Casio considers its web operation integral to its future growth in the UK.

The company has a corporate and an e-commerce website, and will soon be launching an online community portal.

In order to measure the effectiveness of its websites, Casio will use Omniture SiteCatalyst to measure customer behaviour online.

"In the last three or four years, Casio has invested a lot of resources in its online activities which have become increasingly important in terms of the company's expansion," said Tim Gould, UK marketing manager, Casio.

"We want to offer our customers choice.

"The Casio corporate and product sites allow customers to find out more about our products and what outlets stock them; the e-commerce site allows them to buy from us direct; while the community site will allow us to interact with our customers on a more personal level".

UK site analysis influences product distribution - "Being able to track and measure customer buying patterns allows us to make informed business decisions," said Gould.

"SiteCatalyst data provides such a high level of insight into consumer trends and preferences that it will have a significant influence on what products we'll choose to ship from Tokyo and distribute in the UK".

Omniture SiteCatalyst has been chosen by Casio because it generates data that is not only very detailed, but also presented in a manner that is easy to understand.

"We compared three or four leading web analytics platforms and it was clear that SiteCatalyst provided the highest visibility," said Gould.

"We'll be able to see exactly what is happening on our sites - how and where visitors arrive at the site; which are the most and least popular pages; exactly what part of the page users are clicking on; and where and why visitors drop off the site, for example.

"Essentially, whenever changes or trends emerge or change, we'll be able to see them and respond immediately".

"Casio understands that websites cannot only be used to generate sales, but they can also be used to spearhead wider business growth - we're glad to be working with Casio to help them understand their online business and improve their online presence," said Neil Weston, vice president and general manager, Omniture EMEA.

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