Serif implements Omniture to boost web traffic

Business optimisation software from Omniture has been chosen by independent desktop publishing software publisher Serif to boost traffic to its portal and increase online sales.

Serif will use the web analytics platform, Omniture SiteCatalyst, to increase visibility of its web site, including how and where visitors arrive at the site; how visitors navigate through the portal; and where and why visitors drop off the site.

Omniture SiteCatalyst has been chosen by Serif after it compared the solution's performance against other leading web analytics platforms.

"Serif's website is incredibly important to the company," said Mike Wells, head of marketing, Serif.

"We needed to know that any changes made to the portal were based on hard facts; we couldn't afford to make assumptions and fill in the gaps.

"We opted for SiteCatalyst because it affords us the highest level of visibility and the accuracy of the data it generates is excellent".

Wells was also impressed with the reporting function of Omniture SiteCatalyst and realised that it could be used outside of the marketing department.

"It is invaluable to have a system in place that is flexible enough to meet not just the needs of the marketing department, but also one that will add value to the business as a whole," said Wells.

"For example, the user dashboard can be tailored for individual departments, which can then run related reports to give them greater insight into their day-to-day operations.

"Essentially, the more departments that can use the system, the higher impact it will have on the business".

"Serif understands that to get the most out of a website, it is necessary to see what is going on at any given time and respond to trends and user preferences accordingly," said Neil Weston, vice president and general manager, Omniture EMEA.

"SiteCatalyst allows the company to do that.

"One of the key benefits of SiteCatalyst is that the reports can be configured to suit the user; Serif is making the most of this functionality and deriving the maximum value from the solution.

"In addition to the marketing department, other departments within the company are using the reports to make informed business decisions, including the management board".

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