Omniture tackles Netherlands web analytics market

Omniture, provider of online business optimisation software, is partnering Netherlands-based e-marketing consultancy Adversitement to increase its share of the Dutch web analytics market.

Adversitement is one of Omniture's largest European partnership agreements to date in terms of revenue and scope of contract and will see Omniture sell its SiteCatalyst web analytics solution through Adversitement.

The web analytics market in the Netherlands is growing rapidly and is a key territory in Omniture's European expansion plans.

Adversitement has witnessed 50 per cent revenue growth in 2007 and has chosen to partner with Omniture, the market leading provider of web analytics solutions.

Adversitement has a strong presence in the travel, retail, finance, energy and telecommunication sectors, and counts Vodafone, Nuon and Funda among its 150 customers.

Adversitement employees will undertake the Omniture Certified Professional Programme, which provides training and certification for partners on Omniture's solutions.

This will ensure Adversitement's employees become experts in selling, implementing and providing support for Omniture solutions.

"Omniture is expanding across Europe and its track record in web analytics is unsurpassed," said Bob Nieme, CEO, Adversitement.

"Adversitement prides itself on providing its clients with market-leading e-business tools, making the partnership with Omniture a logical one.

"We can now offer our customers the best platform for web analytics and online business optimisation available".

"The deal with Adversitement is our biggest partnership agreement in Europe to date," said Neil Weston, senior vice president and general manager, Omniture EMEA.

"We already have many major Dutch clients including Philips, De Telegraaf, KPN, ING Postbank and ABN AMRO.

"By taking an additional 15 per cent share of the market through our partnership with Adversitement, we will give ourselves a very strong position in the Netherlands.

"When you factor in the web analytics market in the region growing at 26 per cent year on year, Adversitement's fast-growing client base, and our own comprehensive sales strategy for the region, it is evident that we're in a good position to increase our market share".

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