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Omniture
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CMO website acts as digital marketing resource
Omniture has announced the launch of CMO, a website designed to provide chief marketing officers with insight and resources on digital marketing.
News from Marketingweek Marketplace, 2 September 2009
Facebook app measurement solution launched
Omniture has announced the launch of App Measurement for Facebook, a solution that enables Omniture Sitecatalyst customers to measure the popularity and success of Facebook applications.
News from Marketingweek Marketplace, 1 June 2009
Omniture suite selected by John Lewis Direct
John Lewis Direct has chosen the Omniture Online Marketing Suite to help ensure its e-commerce strategy is driven by analytics, and using that insight to create personalised experiences for customers.
News from Marketingweek Marketplace, 24 April 2009
Omniture certifies Acceleration as partner
Omniture has announced that it has certified Acceleration, an online marketing consultancy, as a Platinum Professional Services Partner.
News from Marketingweek Marketplace, 6 February 2009
StubHub personalises email with Omniture
StubHub, the world's largest ticket marketplace, is delivering personalised emails and landing pages through an integration between Omniture TestandTarget and Responsys Interact.
News from Marketingweek Marketplace, 16 July 2008
EF Education First selects Omniture
EF Education First has asked Omniture to help optimise its international business operations, better convert website visits into enquiries and improve online sales.
News from Marketingweek Marketplace, 28 April 2008
Omniture unveils TestandTarget to aid conversion
The technologies of TouchClarity and Offermatica have been combined into a single tool and will be marketed as Omniture TestandTarget.
News from Marketingweek Marketplace, 10 March 2008
Omniture announces major new SearchCenter
Omniture, a leading provider of online business optimisation software, has released SearchCenter 3, a new version of the company's search engine marketing and keyword bid management solution.
News from Marketingweek Marketplace, 7 March 2008
Omniture Announces SiteCatalyst 14
SiteCatalyst 14 with advanced support for rich media delivers a new user interface and unifies UI across all Omniture products.
News from Marketingweek Marketplace, 6 March 2008
Sports franchises use Omniture for social media
Major League Baseball, Major League Soccer, the NBA, NFL, NHL, the Premier League, and Germany's Spox.com use Omniture to get closer to their fans.
News from Marketingweek Marketplace, 29 February 2008
Omniture doubles La Redoute email conversions
French online retailer La Redoute has boosted its email marketing sale conversion rates by up to 100 per cent using Omniture SiteCatalyst, the web analytics platform.
News from Marketingweek Marketplace, 25 February 2008
Serenata Flowers adopts Omniture
A leading online flower retailer has chosen Omniture's automated on-site testing to maximise visit-to-sales conversion.
News from Marketingweek Marketplace, 13 February 2008
Casio implements Omniture for UK growth
Omniture, a provider of online business optimisation software, has been chosen by electronics firm Casio as a foundation for the company's online operations and to drive UK expansion.
News from Marketingweek Marketplace, 4 February 2008
Vodafone to use Omniture behavioural targeting
Onsite behavioural targeting from Omniture, a leading provider of online business optimisation software, is being implemented by Vodafone UK.
News from Marketingweek Marketplace, 25 January 2008
Serif implements Omniture to boost web traffic
Business optimisation software from Omniture has been chosen by independent desktop publishing software publisher Serif to boost traffic to its portal and increase online sales.
News from Marketingweek Marketplace, 8 January 2008
Omniture tackles Netherlands web analytics market
Omniture, provider of online business optimisation software, is partnering Netherlands-based e-marketing consultancy Adversitement to increase its share of the Dutch web analytics market.
News from Marketingweek Marketplace, 14 December 2007
Halifax uses Omniture behavioural targeting
Halifax is to implement behavioural targeting from Omniture TouchClarity in order to increase sales and conversion rates for online products and marketing campaigns.
News from Marketingweek Marketplace, 27 September 2007
Omniture TouchClarity boosts Barclays online
Barclays Bank has selected and implemented Omniture TouchClarity for onsite behavioural targeting to increase conversion rates on its website.
News from Marketingweek Marketplace, 7 September 2007
On-site behavioural targeting is next big thing
Omniture's VP Marketing EMEA, Neil Morgan, explains why targeting the content served on a site to increase its performance has become a key strategic issue for online marketers.
News from Marketingweek Marketplace, 16 July 2007
Featured articles
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Totally Dynamic wraps cars for pop-star promotion
Totally Dynamic has been selected to wrap two promotional vehicles - a Rolls-Royce Phantom and a Bentley Arnage T - to promote Mariah Carey and Angel Champagne.
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PRTC announces creative writing for PR workshop
The PR Training Centre (PRTC) has announced that the one-day Creative Writing for Public Relations workshop will take place on 8 February 2010 in Covent Garden, London.
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