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    <title>RSS News Feed for Omniture - from Marketingservicestalk</title>
    <link>http://www.marketingservicestalk.com/news/omn/omn000.html</link>
    <description>Omniture news releases on Marketingservicestalk</description>
    <language>en-gb</language>
    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Wed, 30 Jul 2008 08:00:00 UT</pubDate>
    <lastBuildDate>Wed, 30 Jul 2008 08:00:00 UT</lastBuildDate>
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    <item>
      <title>StubHub personalises email with Omniture</title>
      <description>StubHub, the world's largest ticket marketplace, is delivering personalised emails and landing pages through an integration between Omniture TestandTarget and Responsys Interact.</description>
      <pubDate>Wed, 16 Jul 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn116.html</link>
    </item>
    <item>
      <title>EF Education First selects Omniture</title>
      <description>EF Education First has asked Omniture to help optimise its international business operations, better convert website visits into enquiries and improve online sales.</description>
      <pubDate>Mon, 28 Apr 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn115.html</link>
    </item>
    <item>
      <title>Omniture unveils TestandTarget to aid conversion</title>
      <description>The technologies of TouchClarity and Offermatica have been combined into a single tool and will be marketed as Omniture TestandTarget.</description>
      <pubDate>Mon, 10 Mar 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn114.html</link>
    </item>
    <item>
      <title>Omniture announces major new SearchCenter</title>
      <description>Omniture, a leading provider of online business optimisation software, has released SearchCenter 3, a new version of the company's search engine marketing and keyword bid management solution.</description>
      <pubDate>Fri, 07 Mar 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn113.html</link>
    </item>
    <item>
      <title>Omniture Announces SiteCatalyst 14</title>
      <description>SiteCatalyst 14 with advanced support for rich media delivers a new user interface and unifies UI across all Omniture products.</description>
      <pubDate>Thu, 06 Mar 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn112.html</link>
    </item>
    <item>
      <title>Sports franchises use Omniture for social media </title>
      <description>Major League Baseball, Major League Soccer, the NBA, NFL, NHL, the Premier League, and Germany's Spox.com use Omniture to get closer to their fans.</description>
      <pubDate>Fri, 29 Feb 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn111.html</link>
    </item>
    <item>
      <title>Omniture doubles La Redoute email conversions</title>
      <description>French online retailer La Redoute has boosted its email marketing sale conversion rates by up to 100 per cent using Omniture SiteCatalyst, the web analytics platform.</description>
      <pubDate>Mon, 25 Feb 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn110.html</link>
    </item>
    <item>
      <title>Serenata Flowers adopts Omniture</title>
      <description>A leading online flower retailer has chosen Omniture's automated on-site testing to maximise visit-to-sales conversion.</description>
      <pubDate>Wed, 13 Feb 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn109.html</link>
    </item>
    <item>
      <title>Casio implements Omniture for UK growth</title>
      <description>Omniture, a provider of online business optimisation software, has been chosen by electronics firm Casio as a foundation for the company's online operations and to drive UK expansion.</description>
      <pubDate>Mon, 04 Feb 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn108.html</link>
    </item>
    <item>
      <title>Vodafone to use Omniture behavioural targeting</title>
      <description>Onsite behavioural targeting from Omniture, a leading provider of online business optimisation software, is being implemented by Vodafone UK.</description>
      <pubDate>Fri, 25 Jan 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn107.html</link>
    </item>
    <item>
      <title>Serif implements Omniture to boost web traffic</title>
      <description>Business optimisation software from Omniture has been chosen by independent desktop publishing software publisher Serif to boost traffic to its portal and increase online sales.</description>
      <pubDate>Tue, 08 Jan 2008 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn106.html</link>
    </item>
    <item>
      <title>Omniture tackles Netherlands web analytics market</title>
      <description>Omniture, provider of online business optimisation software, is partnering Netherlands-based e-marketing consultancy Adversitement to increase its share of the Dutch web analytics market.</description>
      <pubDate>Fri, 14 Dec 2007 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn105.html</link>
    </item>
    <item>
      <title>Halifax uses Omniture behavioural targeting</title>
      <description>Halifax is to implement behavioural targeting from Omniture TouchClarity in order to increase sales and conversion rates for online products and marketing campaigns.</description>
      <pubDate>Thu, 27 Sep 2007 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn102.html</link>
    </item>
    <item>
      <title>Omniture TouchClarity boosts Barclays online</title>
      <description>Barclays Bank has selected and implemented Omniture TouchClarity for onsite behavioural targeting to increase conversion rates on its website.</description>
      <pubDate>Fri, 07 Sep 2007 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn101.html</link>
    </item>
    <item>
      <title>On-site behavioural targeting is next big thing</title>
      <description>Omniture's VP Marketing EMEA, Neil Morgan, explains why targeting the content served on a site to increase its performance has become a key strategic issue for online marketers.</description>
      <pubDate>Mon, 16 Jul 2007 08:00:00 UT</pubDate>
      <category>Omniture</category>
      <link>http://www.marketingservicestalk.com/news/omn/omn100.html</link>
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