Product category:
Printers, paper and packaging
News Release from: OKI Printing Solutions
Edited by the Marketingservicestalk Editorial
Team on 26 June 2007
Business printer enjoys Asian showcase
OKI Printing Solutions' sponsored Premier League Football Club, Portsmouth FC, is to take part in this year's prestigious Asia Trophy Cup on 24-27 July, bringing the name to a global audience.
The Asia Trophy Cup Tournament, which is jointly hosted by the Hong Kong Football Association (FA) and the UK's Football Association Premier League (FAPL), will kick off next month in Hong Kong, exposing Portsmouth FC and OKI Printing Solutions brands to audiences globally Both brands have enjoyed significant success since initiating the partnership in 2005, with OKI Printing Solutions now the second largest provider of business printers in Europe
Equally, Portsmouth FC has climbed up the Premier League from 17th place in 2005, to ninth place this season.
In January this year, OKI Printing Solutions extended its sponsorship with Portsmouth FC until 2009, based on the success of the partnership over the past two seasons.
The UK's FAPL is one of the most elite and wealthiest leagues in the world, with matches broadcast to more than 500 million homes in 200 countries worldwide.
This brand exposure has provided a significant boost to both the sales team and the channel in the UK.
Together with Liverpool and Fulham, Portsmouth is one of only three English clubs to be invited to play in this year's Asia Trophy Cup, where they will play the winners of the 2007 Hong Kong FA Championship.
Phil Scrase, Interim Managing Director of OKI Printing Solutions in the UK, said: "This is a great opportunity for Portsmouth FC and reflects the tremendous strides the Club has made over the past season; we wish the team all the best in this exciting competition".
Corporate sponsorships such as the Portsmouth FC partnership play an important role in helping OKI Printing Solutions to build strong and lasting business relationships, whilst giving something back to the local community.
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