Ogilvy Lab showcases mobile marketing technology

WIN has announced that its Public Playing technology is to be showcased at Ogilvy's Digital Lab in Canary Wharf, London.

The Lab is where Ogilvy demonstrates the latest digital and mobile marketing technologies.

WIN's Public Playing technology turns audience mobile phones into remote control units for giant-screen computer games.

The technology offers brands a bespoke platform to interact with consumers in an engaging and entertaining way using competitions, promotions and spot prizes to drive consumer awareness.

A branded computer game is broadcast in real time to an LCD or large event screen in a public space.

Any mobile phone user nearby can connect to the game via Bluetooth and download the remote control application free-of-charge.

The mobile-phone keypad then acts just like a remote control, allowing participants to play the game on the big screen with or against other users.

WIN's Public Playing technology is compatible with nearly all Bluetooth-enabled mobile phones on the market meaning that virtually everyone can join in the fun.

Public Playing can be customised to suit the individual needs of a brand in order to drive brand recognition, use and loyalty.

For instance, brand logos and products may be custom-built into games, and public games can incorporate prizes to add drama and interest to an event or occasion.

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