Oglivy creates experiential campaign for Fiesta

Oglivy Action has created an integrated experiential campaign to showcase the new Ford Fiesta to shoppers at major cities in the UK during October and November.

Display stages will be installed in high footfall shopping centres, with music, lighting and entertainment provided.

The Fiesta will be on show providing the chance for people to interact with the vehicle.

Shoppers will be able to text in for their chance to win VIP tickets to the exclusive This Is Now afterparty.

The This Is Now Tour will be promoted by Gcap, a commercial radio group, driving its listeners to check out the Ford Fiesta in their city centre and for a chance to win a VIP ticket to the afterparty The tour additionally features a Fiesta convoy infiltrating UK city centres amplifying the shopping centre activity at Birmingham, Cardiff, Nottingham and Bristol over the next two months.

The convoy will also appear in Glasgow and Leeds where it will feature dancers jumping out to perform specially choreographed routines conveying the 'this is now' spirit of the brand and generating excitement, awareness and intrigue en route.

Back to top