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    <description>Ogilvy Action news releases on Marketingservicestalk</description>
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    <copyright>Copyright (C)2008 Pro-Talk Ltd. All rights reserved.</copyright>
    <pubDate>Fri, 25 Apr 2008 08:00:00 UT</pubDate>
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      <title>Customers prefer charities to Kate Moss</title>
      <description>Partnerships with charities and good causes are more likely to persuade consumers to buy a brand than links with sport, music, TV/entertainment, film, gaming and the arts.</description>
      <pubDate>Wed, 26 Mar 2008 08:00:00 UT</pubDate>
      <category>Ogilvy Action</category>
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