Offerpop platform for social media marketing

Offerpop has launched a social marketing platform for creating, running and measuring campaigns on Twitter and Facebook.

The platform is designed to help retailers, brands and community owners - and the agencies that serve them - streamline their social marketing, engage more effectively with customers and boost conversions.

It is designed to be easy to use, with no coding or training required.

The Offerpop apps were created to help organisations get started with social media marketing and, as an organisation's social media presence grows, to streamline the design, roll-out and management of social marketing campaigns from one integrated platform.

They address the practical needs of marketers looking to leverage Twitter and Facebook, from building up qualified followers/fans and engaging with them, to reaching new customers and driving conversions.

The New Follower app is said to make it easy to automatically send a welcome message or a special offer to new followers.

For example, marketers can send a special offer as a 'thank you' to people who respond to a 'follow us on Twitter' programme.

This app can help businesses build and engage their follower base and speed the time-to-purchase for new followers.

The Offer app enables marketers to promote events and offers to followers/fans and anyone else on the web, by directing viewers to a branded landing page with details and updates.

For example, marketers could run a 'flash sale' to promote a new product.

This app can help you engage the company's community and boost conversions.

The Exclusive app is said to make it easy for marketers to share exclusive offers with followers/fans while also encouraging people to become a follower/fan if they are not already.

For example, businesses could run 'for followers only' promotions (such as a 'private sale') on Twitter, or follower recruitment programmes to their e-mail list, website, or in online ad buys.

The Viral app allows marketers design social promotions that spread through word of mouth.

For example, they could run a promotion that is valid only if at least 50 people re-tweet the offer, and is only available to those who re-tweet.

This app can help businesses reach new customers through the social graph on Twitter and Facebook.

The Offerpop platforms powers all of the apps and features the ability to easily customise, schedule and re-use campaigns, automatically create branded landing pages, and deliver offers in a variety of formats, including clickable links, public or private landing pages, and coupons (multi- or single-use codes, mobile, and printable).

Campaigns can be launched or updated in minutes by simply filling in copy, uploading artwork, selecting a few options - and then previewing the campaign.

Once launched, marketers can track all active campaigns and monitor results in real time, including reach, virality, clicks, new followers/fans, and the most influential participants.

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